May 1, 2013

As I say: imagine social media changes nothing

Further to last post: I recently shared this photo of a bull sparing a matador on my Facebook Timeline:

It is so odd a story that it was then shared by many people I shared it with.  In other words: it went viral.

Why?  Because it is an amazing story.

It would have been an amazing story in 1980.  It went viral today because it is a great story.  Not because someone, somewhere knows something mysterious and learned about how to tag or how to share, or how to link or tweet or whatever.

Let’s all stop worrying about the Social Media Revolution.  Imagine that nothing has changed.  Because nothing has.  Find the story.  Focus on the message.  Then get it out there.  Plus ca change.