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March 11, 2017
Just in case our big budget, national TV launch hasn’t reached you: our sister brand, Headthink, is now alive and kicking. Kicking is the right word. Here is a clue to our latest article, which you will find on our shiny, new site: Headthink was set up to offer Thought Leadership services. And to give me an excuse to write about things that are bugging me. Do take a look around...
Read MoreOctober 6, 2016
Whichever way you voted on June 23rd, the result will affect your business messaging. In at least two ways. First, we are heading into an economic downturn. When the Chancellor, Philip Hammond, tells the party faithful that the future will be “turbulent” and “daunting” he is probably not exaggerating. Yes, he mentions fiscal stimulus, via investment in UK infrastructure. But 2017 still looks like being a tough year. So, if...
Read MoreJune 29, 2016
I’ve just been re-reading my previous blog post. I think I underplayed my concerns about the absence of facts in the campaigning that has led to Brexit. Project Fear was a disastrous strategic and tactical miscalculation. The effect of engaging a scare-mongering tone was (for Cameron and others) to become the Boys Who Cried Wolf. Not enough people took the Remain Camp seriously, because they were not rigorous enough in...
Read MoreMay 24, 2016
So, the other day, I was listening to Radio 4 covering “The Brexit Debate”. Topic of the day was whether or not we should worry about Turkey joining the EU. A Steadfast Remainer reassured us that we need not worry, as we can block Turkey’s membership at any point. A Vote Leave interviewee said the opposite. The BBC interviewer (I think it was Nick Robinson) made no comment or intervention...
Read MoreDecember 1, 2015
Once upon a time in Adland, Christmas Advertising only showed red-faced, jolly old people, many of whom were called Santa. If they had white hair, it was in the form of a dubious wig, which was attached to a dodgy white beard, which was all self-consciously part of a silly costume. We were all in on the gag. And we all played along. Not much thinking required. This year –...
Read MoreJune 3, 2015
FIFA’s website says that its goal is: “the constant improvement of football”. On the site, there’s a fair bit of self-congratulatory copy about making the game more global, and about helping young, disadvantaged people to play in an environment without prejudice. There is less copy about helping old, highly privileged people to line their pockets while bringing these other good things about. But maybe the copywriter didn’t get briefed on that part....
Read MoreMay 11, 2015
It turns out that politics is not unlike creative direction. Great Creative Directors are great, not just for the work that they do, but also for the work that they don’t let out of the door. They have a sixth sense about work that won’t fly. As Malcolm Gladwell might have put it: they only have to blink at a bad idea, and they can see that it is bad....
Read MoreMarch 31, 2015
Following the Jeremy Clarkson Saga, I did think of writing a little blog about him. In this imaginary blog, I was going to dare to consider that maybe, just maybe, his departure was not a Major Tragedy. The draft was funnier than that, of course. But, as I read it over, and showed it to some passing and amused chums, I remembered that Trolls do exist, and thought better of...
Read MoreFebruary 17, 2015
So, back in January, I mentioned that there is no need to worry if – by mid-February – you’ve already broken your New Year Resolution. The reason? Because on Thursday 19th February, it will be New Year all over again – thanks to the Chinese. So, there is no need to be a slave to Western Guilt – or, indeed, to the Western Calendar. You can start your New Year...
Read MoreJanuary 2, 2015
It’s that time of year again. As the clock struck midnight, and we yawned goodbye to 2014, the pressure began. What New Year’s Resolutions to make? And will we manage to keep them? If you’re still stuck for ideas, last year, the Daily Mirror published a Top 50 to choose from. One that might be a bit of a stretch for some of us comes in at number 13: “Get...
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