Planning

Planning need not be over-complex. The manwith3heads definition is: clarifying the marketing argument ahead of creative development, regardless of the medium.

Planning services include:

  • Developing and/or defining the offer

  • Brand positioning and personality

  • Identity strategy and architecture

  • Review and articulation of marketing strategy

  • Communications propositions and key messages

  • Creative briefs

"I have worked with Mark over many years, and in a variety of ways. He is not only strategically sharp and commercially aware, but is also able to translate strategic thinking into effective creative work that genuinely adds shareholder value".

Peter Sweetbaum, COO

Legal Finance Group (USA)