June 21, 2019
Join the campaign to Abolish August
As I write this, it’s clear that the can-kicking season has well and truly begun. Hardly a meeting goes by without somebody suggesting that we “pick this up in Q3”. September clearly now starts in July. Just as, for the seriously workaholic amongst us, Monday starts at around 3pm on a Sunday. If not earlier.
What this is all about is not counting August. Nobody puts August into their major plans, especially if they are connected to a European Business (which is still legal, even in the UK, at least for now).
So: here’s an idea.
Let’s just take August out of all work calendars. Let’s rewrite Microsoft Outlook, so that it jumps straight from July 31st to September 1st. Let’s tweak our business calendars so that they offer zero appointment slots for the entire month. Let’s just stop pretending that August is a real month where any real work happens.
If you agree: please sign up below, ideally with a pithy comment (to add to a Fat Report that I will compile on a beach somewhere). Let me – and the powers that be – know whether you are in favour of this Important Campaign or not?
Thanks – and enjoy your Summer !
PLEASE don’t abolish. I get work done while the parents are building sandcastles. And cheaper flights for my September summer hols 🙂
In the “Good Old Days”, when dinosaurs roamed the courts of England, “time didn’t run” in August. The “clocks stopped” for filing pleadings etc. Now there’s no escape. I blame Boris.
August is the month when our cities empty, the realisation of which reminds you that you’re here working and ‘they’ are on the beach, where you should be if it weren’t for the fact that ‘they’ are all there. August is a soporific bank holiday, times thirty one, a suspension of reality, a going through of the motions. July is Finals and Festivals, September is back to School, Trade Shows and digging out the autumn wardrobe. August is Awful.
Pretty sure they already do this for at least 2 weeks in Italy and in Sweden! That was my experience working with agencies within the group when I was agency side.
So that’s two for (?), one against, and one who says it’s already half-happened. Thanks. Let’ see where this leads…
I say yes! Abolish August. My birthday is the second of the month so if we abolish it now I will be forever in my Fifties which, while being worse than being forever in my forties, does at least stave off the dreaded decade after that with all its Saga Holiday and discrete hearing aid implications . Its a genius, Dorian Gray-like plan and I for one say let’s do it! Soon.
Don’t abolish August, driving in London is a pleasure during the school holidays!
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Brand refreshment is probably overdue:
2 years ago
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