October 6, 2010

Media & public opinion (child benefit)

So:  Radio 4, The Guardian and most of the media are keen to highlight that the cut in Child Benefit to high rate tax payers is a “political mistake”.  There is a “row” so we hear.  There may well be.  In the media.   Media Opinion is clearly in favour of exaggerating the “row”.

Meanwhile in the Real World, it is worth bearing in mind that 83% of  people think that the Government got a tough call right.   This is not, by the way a political point.  But a communications point.  As this brief story proves:

Media Opinion and Public Opinion are two very different things. 

Thoughts?