September 17, 2013
Technology is getting scary
I have just been in Berlin, meeting with some very clever people who have come up with a cunning type of retail offer that is so clever that I can’t tell you about it. Let’s just say that in the future, the stuff you buy will be able to tell you where it’s come from, and (if it’s second hand) all about its previous owners.
You knew about this already – right? Does it not scare you?
But equally scary is the way that TV technology is going. Soon, there may be no point in going anywhere, as anywhere can be represented wherever you are. For an amusing take on this. See this new advert from LG.
Are you scared yet? Or just amused?
Love the LG prank, although they're lucky they didn't cause any heart attacks.
We live in a fascinating time of increasingly smart machines, thanks mainly to Moore's Law. As the machines get smarter more of us will lose our jobs. Hopefully we can keep scrambling up the value chain and inventing new ones.
But if the machines ever get smart enough to be conscious, there may be nowhere left for us to scramble to. And Google is not the only outfit working on this…
I am intrigued by the clever idea from Berlin. I think the idea that things have stories is really powerful. We all know it because we get sentimental about everything from teddies to Triumph Heralds. Sounds like I could be a kind of mash up of Who do you think you are? and Antiques Roadshow – intriguing.
Karl, I wish I could say more. You are half right! And Calum, you are adding to the fear !
Thanks for commenting
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Brand refreshment is probably overdue:
2 years ago
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