October 19, 2010
Uncovering real stories
Having recently finished “writing” and “directing” a film for a Life Insurance Company in which the client and agency team actually allowed the customer to (a) say what they wanted (b) to have complete right of veto over the finished film, I am wondering if a little less “communications planning” might add up to a whole lot more useful messaging, in the end.
Not that I want to talk myself out of a job, you understand. But, in this case, the story needed uncovering. Rather than managing.
2 Comments
It can certainly be very powerful that way, if you're lucky enough to have an unusually articulate customer who comes across naturally on screen.
Thanks Bethany
I guess I'm a linguistic optimist. If you let people be themselves, and you get people talking about stuff they actually believe it, the articulate bit tends to follow. Usually !
Happy Tuesday
Mark
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Three-headed thanks
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