October 19, 2010

Uncovering real stories

Having recently finished “writing” and “directing” a film for a Life Insurance Company in which the client and agency team actually allowed the customer to (a) say what they wanted (b) to have complete right of veto over the finished film, I am wondering if a little less “communications planning” might add up to a whole lot more useful messaging, in the end. 

Not that I want to talk myself out of a job, you understand.  But, in this case, the story needed uncovering.  Rather than managing.