January 6, 2011
Value in an Age of Austerity
Interesting. Working on a speech about changing attitudes to financial planning. Have been looking at the values that society embraced after the last Age of Austerity (how the 1930s influenced the 1940s). Plenty of food for thought for us all today in terms of ideas such as delayed gratification, frugality and self sufficiency. All fairly obvious stuff.
Less obvious is the quest for value. As in: you can still sell “expensive” products and services in an Age of Austerity, but you probably have to work harder to establish value. Ideally positioned as enduring value, which does not imply the need for repeat spend in the near future.
Think Churches Shoes rather than Fast Fashion.
It will be interesting to see if we do indeed begin to reject The Throwaway Society in favour of Enduring Value. Thoughts?