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Three-Headed Ponder

Thoughts on the weird and wonderful world of managed and unmanaged communications that surround us all.

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October 6, 2016

Two ways that Brexit will change business messaging

Whichever way you voted on June 23rd, the result will affect your business messaging. In at least two ways. First, we are heading into an economic downturn. When the Chancellor, Philip Hammond, tells the party faithful that the future will be “turbulent” and “daunting” he is probably not exaggerating. Yes, he mentions fiscal stimulus, via investment in UK infrastructure. But 2017 still looks like being a tough year. So, if...

5 responses

June 29, 2016

Project Fact – comes after the fact

I’ve just been re-reading my previous blog post. I think I underplayed my concerns about the absence of facts in the campaigning that has led to Brexit. Project Fear was a disastrous strategic and tactical miscalculation. The effect of engaging a scare-mongering tone was (for Cameron and others) to become the Boys Who Cried Wolf. Not enough people took the Remain Camp seriously, because they were not rigorous enough in...

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May 24, 2016

Brexit: in praise of Wikipedia (BBC beware)

So, the other day, I was listening to Radio 4 covering “The Brexit Debate”. Topic of the day was whether or not we should worry about Turkey joining the EU. A Steadfast Remainer reassured us that we need not worry, as we can block Turkey’s membership at any point. A Vote Leave interviewee said the opposite. The BBC interviewer (I think it was Nick Robinson) made no comment or intervention...

15 responses

December 1, 2015

Christmas Advertising German-style

Once upon a time in Adland, Christmas Advertising only showed red-faced, jolly old people, many of whom were called Santa. If they had white hair, it was in the form of a dubious wig, which was attached to a dodgy white beard, which was all self-consciously part of a silly costume. We were all in on the gag. And we all played along. Not much thinking required. This year –...

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June 3, 2015

Relaunching FIFA: can it be done?

FIFA’s website says that its goal is: “the constant improvement of football”. On the site, there’s a fair bit of self-congratulatory copy about making the game more global, and about helping young, disadvantaged people to play in an environment without prejudice. There is less copy about helping old, highly privileged people to line their pockets while bringing these other good things about. But maybe the copywriter didn’t get briefed on that part....

7 responses

May 11, 2015

Politics, Creativity, Miliband and the Blink Test

It turns out that politics is not unlike creative direction. Great Creative Directors are great, not just for the work that they do, but also for the work that they don’t let out of the door. They have a sixth sense about work that won’t fly. As Malcolm Gladwell might have put it: they only have to blink at a bad idea, and they can see that it is bad....

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March 31, 2015

Twitter & Pretend Democracy

Following the Jeremy Clarkson Saga, I did think of writing a little blog about him. In this imaginary blog, I was going to dare to consider that maybe, just maybe, his departure was not a Major Tragedy. The draft was funnier than that, of course. But, as I read it over, and showed it to some passing and amused chums, I remembered that Trolls do exist, and thought better of...

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February 17, 2015

Another New Year Opportunity Beckons

So, back in January, I mentioned that there is no need to worry if – by mid-February – you’ve already broken your New Year Resolution. The reason? Because on Thursday 19th February, it will be New Year all over again – thanks to the Chinese. So, there is no need to be a slave to Western Guilt – or, indeed, to the Western Calendar. You can start your New Year...

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January 2, 2015

A Multicultural Solution to New Year’s Resolutions

It’s that time of year again. As the clock struck midnight, and we yawned goodbye to 2014, the pressure began. What New Year’s Resolutions to make? And will we manage to keep them? If you’re still stuck for ideas, last year, the Daily Mirror published a Top 50 to choose from. One that might be a bit of a stretch for some of us comes in at number 13: “Get...

3 responses

November 26, 2014

Reith Lectures: Surgeons, Transparency and Big Data

Very interesting listening to the first of the Reith Lectures from Dr Atul Gawande yesterday. Dr Gawande is nothing if not brave. He is taking on some serious vested interests with his view that operating theatre data should be made fully available in the interests of improving medical performance. He likens what he’d like to see to the Black Box Recorder in an aircraft cockpit. If Dr Gawande had his...

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