October 16, 2013
Social Media will not rescue Ryanair
I admire Michael O’Leary’s ruthless focus and single-mindedness. In the days before social media was invented, he figured out that there was a market in treating people like cattle, charging peanuts and then taking the flack (not to mention the money). But, recent sales figures at Ryanair suggest that this strategy is running out of steam. As cleverer people (like Easyjet) have figured out that you can be cheap and...
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