Three-Headed Ponder

Thoughts on the weird and wonderful world of managed and unmanaged communications that surround us all.

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In praise of uni-tasking

We’ve all known this all along, haven’t we?  We’ve all known that so called “multi-tasking” is really about being badly focused, easily interrupted, and ultimately less productive.So it’s good to see BAFTA giving a platform to Arianna Huffington, to make a speech in which she said: ““There’s scientific evidence that shows that there’s no such thing as multi-tasking. You think you’re being efficient, you’re actually being stupid. It’s time to...

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How to complain: 2013 style

The complaint letter is dead. When we found ourselves getting nowhere regarding the high cost of a courier to pick up unwanted goods, we resorted to a social media ambush (or three).  Having posted a few pithy comments on said firm’s Facebook page and via Twitter for all to see, we were contacted AT ONCE and the problem was resolved. The world really is flat.  Maybe social media changes everything...

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The digital economy is eating the world (and tax systems)

So: I am (once again) working on the content and themes for an international summit about business taxation.  Five years ago, when I started working with this client, tax was a close-to-dull subject.  Nowadays, I almost feel hip being part of the debate. But that’s not why I am blogging.  I am blogging because it’s fascinating to watch tax law NOT keep up with the pace of change in the...

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Smile and ask for a 40% pay rise

So now we know: A person who smiles is worth 40% more than a person who does not.  At least if you work in retail.  According to this report from the Retail Bulletin. As a partly-and-sometimes-grumpy bloke, I will take this wisdom and insight to heart, and go about my everyday work with a fixed grin from now on.  I will do this so that, come 2014 (when, surely The...

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Have I got the time to be p-interesting?

Pinterest is a fun tool. Especially for the visually-minded.  And it’s very, very addictive as a play-thing.  But: As I mull the need to update my website and make it more sociable (I know, I know: it doesn’t even work properly on an iPAD – I KNOW!!!) … I am wondering just how many of these sociable tools a busy business (let alone an equally busy three-headed man) can sustain...

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As I say: imagine social media changes nothing

Further to last post: I recently shared this photo of a bull sparing a matador on my Facebook Timeline: It is so odd a story that it was then shared by many people I shared it with.  In other words: it went viral. Why?  Because it is an amazing story. It would have been an amazing story in 1980.  It went viral today because it is a great story.  Not...

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Social media: imagine nothing has changed

I keep running into people who are mildly terrified of social media, social media marketing and all the other buzzy-buzzwords that are being attached to this mashed-up online world we all do business in now.  It is scary.  It is different.  It is fast.  But: My main advice remains: imagine nothing has changed.  Imagine that you are simply doing what people did before social media came along.  In other words:...

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LinkedIn as a way into Africa

So: it’s the day after Boxing Day 2011, and a very unusual LinkedIn message arrives from my old friend Phil Goodwin asking me simply: “Would you like to help market my business?” Over a year later, this brief message has led to dinners, workshops and a deep involvement with a fascinating financial services business called Fusion based in East Africa.  15 months on, we’ve created a family of three new brands,...

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In praise of: UPS and SONOS

Wow !!  Wow !!! So my Sonos audio unit goes wrong. And I call the helpline, ready for the usual grief and labyrythine muddle. But no. They answer AT ONCE. They are friendly. They diagnose the problem AT ONCE over the phone and via the internet. They offer me a replacement AT ONCE. I get an email explaining that a UPS free label will arrive by email. IT DOES. I package...

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Europe: something has to give

I am not saying anything (yet) about whether a possible referendum on membership of the EU is a good idea.  But I was struck by David Cameron’s analysis of the need for change.  Or, more accurately, I should say: I was struck by his cleverly diplomatic quoting of Angela Merkel: “As  Chancellor  Merkel  has  said,  if  Europe  today  accounts  for  just  over  7%  of  the  world’s population,  produces  around  25%...

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