Three-Headed Ponder

Thoughts on the weird and wonderful world of managed and unmanaged communications that surround us all.

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LinkedIn as a way into Africa

So: it’s the day after Boxing Day 2011, and a very unusual LinkedIn message arrives from my old friend Phil Goodwin asking me simply: “Would you like to help market my business?” Over a year later, this brief message has led to dinners, workshops and a deep involvement with a fascinating financial services business called Fusion based in East Africa.  15 months on, we’ve created a family of three new brands,...

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In praise of: UPS and SONOS

Wow !!  Wow !!! So my Sonos audio unit goes wrong. And I call the helpline, ready for the usual grief and labyrythine muddle. But no. They answer AT ONCE. They are friendly. They diagnose the problem AT ONCE over the phone and via the internet. They offer me a replacement AT ONCE. I get an email explaining that a UPS free label will arrive by email. IT DOES. I package...

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Europe: something has to give

I am not saying anything (yet) about whether a possible referendum on membership of the EU is a good idea.  But I was struck by David Cameron’s analysis of the need for change.  Or, more accurately, I should say: I was struck by his cleverly diplomatic quoting of Angela Merkel: “As  Chancellor  Merkel  has  said,  if  Europe  today  accounts  for  just  over  7%  of  the  world’s population,  produces  around  25%...

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Why work? Outsource your own job !

This may be the shortest blog that yours truly has ever written, but this is priceless: A software geek who OUTSOURCED HIS OWN JOB Read about it: here !!M ; )

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Facebook makes you fat (really?)

Finally, the proof we needed: Sitting around all day at a computer makes you fat. At least according to a report from McCann Truth Central which focuses on the naughtily sedentary nature of Facebook-browsing. Not sure about all this. Thanks to a great Christmas present (a Garmin Edge 500), I am using technology to inspire me to get out on my bike and achieve a computer-measured goal or two, which...

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Three-headed Annual Report 2012

First off: apologies for breaking all the rules of blogging and writing a long article! But 2012 was a big year, and it’s worth a few more words than usual. Ten years of three-headed existenceBack in 2003, I wasn’t 100% sure that the three-headed business model would catch on. Would clients want to work with a consultant confessing to a personality disorder involving skills in research, communications planning and writing? Especially as...

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More upbeat blogging to dig us out of this mess

Come on now: Debenhams report record Christmas sales  Majestic Wine sales up 1.1% year on year  Overall retail sales for Christmas up 0.3%  Don’t tell me there isn’t a trend here !

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Upbeat Blogging May Work

I think they are all wrong.  2013 will be OK after all. If we all agree, it will be so.  Agreed?

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Blogging break – and what thieves really look like

I’m sorry to have let my imaginary Blogging Audience down.  All three of you have no doubt missed me.  But, I guess the rule is: blog if you have something to say.  I do now. As this did grab me: An APP on an iPhone that has actually taken a real, live picture of the person who stole the phone. And then – and this is the clever bit –...

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Fast Food and Olympics Sponsorship

OK: so I know I’ve been going about how Twitter is the brand that has gained most from The Olympics (closely followed by youtube), and I stand by that. But this is interesting.  An article from SMI confirms that all the main sponsoring brands (even the much-hated, over-monopolistic VISA) saw significant uplift in their Twitter followers during the Golden Fortnight.  VISA gained over 14 million new followers during two weeks....

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