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April 29, 2013
I keep running into people who are mildly terrified of social media, social media marketing and all the other buzzy-buzzwords that are being attached to this mashed-up online world we all do business in now. It is scary. It is different. It is fast. But: My main advice remains: imagine nothing has changed. Imagine that you are simply doing what people did before social media came along. In other words:...
Read MoreMarch 9, 2013
So: it’s the day after Boxing Day 2011, and a very unusual LinkedIn message arrives from my old friend Phil Goodwin asking me simply: “Would you like to help market my business?” Over a year later, this brief message has led to dinners, workshops and a deep involvement with a fascinating financial services business called Fusion based in East Africa. 15 months on, we’ve created a family of three new brands,...
Read MoreJanuary 29, 2013
Wow !! Wow !!! So my Sonos audio unit goes wrong. And I call the helpline, ready for the usual grief and labyrythine muddle. But no. They answer AT ONCE. They are friendly. They diagnose the problem AT ONCE over the phone and via the internet. They offer me a replacement AT ONCE. I get an email explaining that a UPS free label will arrive by email. IT DOES. I package...
Read MoreJanuary 23, 2013
I am not saying anything (yet) about whether a possible referendum on membership of the EU is a good idea. But I was struck by David Cameron’s analysis of the need for change. Or, more accurately, I should say: I was struck by his cleverly diplomatic quoting of Angela Merkel: “As Chancellor Merkel has said, if Europe today accounts for just over 7% of the world’s population, produces around 25%...
Read MoreJanuary 17, 2013
This may be the shortest blog that yours truly has ever written, but this is priceless: A software geek who OUTSOURCED HIS OWN JOB Read about it: here !!M ; )
Read MoreJanuary 16, 2013
Finally, the proof we needed: Sitting around all day at a computer makes you fat. At least according to a report from McCann Truth Central which focuses on the naughtily sedentary nature of Facebook-browsing. Not sure about all this. Thanks to a great Christmas present (a Garmin Edge 500), I am using technology to inspire me to get out on my bike and achieve a computer-measured goal or two, which...
Read MoreJanuary 12, 2013
First off: apologies for breaking all the rules of blogging and writing a long article! But 2012 was a big year, and it’s worth a few more words than usual. Ten years of three-headed existenceBack in 2003, I wasn’t 100% sure that the three-headed business model would catch on. Would clients want to work with a consultant confessing to a personality disorder involving skills in research, communications planning and writing? Especially as...
Read MoreJanuary 8, 2013
Come on now: Debenhams report record Christmas sales Majestic Wine sales up 1.1% year on year Overall retail sales for Christmas up 0.3% Don’t tell me there isn’t a trend here !
Read MoreJanuary 7, 2013
I think they are all wrong. 2013 will be OK after all. If we all agree, it will be so. Agreed?
Read MoreDecember 11, 2012
I’m sorry to have let my imaginary Blogging Audience down. All three of you have no doubt missed me. But, I guess the rule is: blog if you have something to say. I do now. As this did grab me: An APP on an iPhone that has actually taken a real, live picture of the person who stole the phone. And then – and this is the clever bit –...
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