Three-Headed Ponder

Thoughts on the weird and wonderful world of managed and unmanaged communications that surround us all.

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Nike: not quite the zeitgeist

Nike’s immensely expensive and very impressive 5 minute cartoon for the World Cup is sweet – and perfectly on brand. Anyone who has ever tried (even a little bit) at any sport knows that you do have to “Risk Everything” if you want to be a Great Player. It’s a fabulous strategy. See film: My quibble is less about brand strategy and more about current affairs. Watch the cartoon and...

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Google Glasses and my Ladbrokes APP

I usually have a view on technology. As soon as I saw my first Sony Walkman, I was convinced it would be a game-changing hit. Same with my first iPOD. Same with my MacBook Air. Same with SONOS and Spotify – especially combined. But when I saw 3DTV a few years ago, I felt guilty that I wasn’t impressed. I’m still not. And nor are most other people. Is it...

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Cynical Love and Less So

As today is Valentine’s Day, it is time to lay aside talk of brands and marketing and concentrate on the love-stuff.  If ever there was a word that divided opinion, it seems to be Love. Katharine Hepburn is one of the more Romantic Souls, who said (no doubt in a husky love drenched voice):  “Love has nothing to do with what you are expecting to get — only with what...

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On being in love with Guinness

I’ve been drinking Guinness for years. For too many years. Many moons ago, drinking Guinness was all about Aran Jumpers, the glow of log fires and Irish accents. At the time, I recall exaggerating my Irish Ancestry (I am 3/8th Irish, so my Mother tells me) just to feel closer to the Guinness Brand. I wore an Aran jumper. I sought out log fires.  I grew floppy hair, and tried...

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Best ever Anti-Christmas Christmas Ad ?

I am usually a fan of super-cheesy Christmas TV commercials. John Lewis never lets us down. But this one, from Harvey Nichols, is surely the best example for a long time of an anti-Christmas Christmas Ad: Of course, Harvey Nichols are no strangers to garnering publicity from controversy. The Daily Mail got suitably upset back in 2012, when Harvey Nichols advertised their sale with women – shall we say –...

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Blackberry – and that wonderful keyboard

I used to own a Blackberry. In fact, I think I have owned about five. Maybe more. As a family, we seem to have a drawer-load. But now, like most ex-Blackberry users, I put up with the dreadful keyboard on an otherwise beautiful and nifty iPhone. I mis-type mor eth an I type. But I persevere with the iPhone because the idea of owning a Blackberry is no longer tenable...

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Ryanair 2: trying too hard and not hard enough

So: Michael O’Leary, under pressure from shareholders, seems to have entered a confessional stage.  At a general meeting with shareholders in September, he said: “We should try to eliminate things that unnecessarily piss people off,” adding, “I’m very happy to take the responsibility of a macho or overly abrupt culture. Some of that may well be my own personal deformities.” Cue new website launched today. You can see what’s going on....

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Social Media will not rescue Ryanair

I admire Michael O’Leary’s ruthless focus and single-mindedness.  In the days before social media was invented, he figured out that there was a market in treating people like cattle, charging peanuts and then taking the flack (not to mention the money). But, recent sales figures at Ryanair suggest that this strategy is running out of steam. As cleverer people (like Easyjet) have figured out that you can be cheap and...

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Technology is getting scary

I have just been in Berlin, meeting with some very clever people who have come up with a cunning type of retail offer that is so clever that I can’t tell you about it.  Let’s just say that in the future, the stuff you buy will be able to tell you where it’s come from, and (if it’s second hand) all about its previous owners. You knew about this already...

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When brands do good things dishonestly

So you have probably seen the new Honda Viral.   It’s a very clever use of everything that Social Media and real-life Community Marketing has to offer.  Honda are backing a campaign to save the All-American Drive In Movie Theatre.  These mainly family-run businesses are struggling to survive, as they grapple with the high costs of converting to digital projection. There is a quiet little irony in using youtube to...

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